EyeFly — WoW CPL by Niche

12 active Crawl Space clients · 2026 YTD · ★ = current partial week · leads src: GHL Leads Transferred (non-pending outcomes only) · Meta API leads shown for comparison only

Week-over-Week Δ CPL % — Blended CS

Spike (CPL worsened) Compression (CPL improved) Trend line

Weekly CPL Pivot — by client (worst → best)

Week ending (Sun)	Youngstown $133 · 20ld	Lancaster $123 · 52ld	Wichita $116 · 52ld	Charlotte $95 · 9ld	Portland $86 · 36ld	Springfield $82 · 55ld	Raleigh $77 · 11ld	Central Jersey $74 · 8ld	Roanoke $70 · 67ld	Greenville $70 · 64ld	Fayetteville $65 · 33ld	Indianapolis — · 0ld	Blended all CS
1/4/2026	—	$465ld	$2381ld	—	—	—	—	—	—	—	—	—	$786ld
1/11/2026	—	$874ld	$1722ld	—	—	—	—	—	—	—	—	—	$1156ld
1/18/2026	—	$5681ld	$1115ld	—	—	—	—	—	—	—	—	—	$1876ld
1/25/2026	—	$1084ld	$666ld	—	—	—	—	—	—	—	—	—	$8310ld
2/1/2026	—	$1962ld	$1842ld	—	—	$1033ld	—	—	$1742ld	—	—	—	$1579ld
2/8/2026	—	$954ld	$537ld	—	—	$626ld	—	—	$3831ld	$871ld	—	—	$8419ld
2/15/2026	—	$656ld	$805ld	—	—	$656ld	—	—	$1004ld	$1255ld	—	—	$8526ld
2/22/2026	—	$3831ld	$3801ld	—	—	$795ld	—	—	$1044ld	$829ld	—	—	$11520ld
3/1/2026	—	$4861ld	$944ld	—	$2881ld	$944ld	—	—	$1343ld	$914ld	—	—	$13517ld
3/8/2026	INF0ld	$2082ld	$3661ld	—	$955ld	$1832ld	—	—	$557ld	$785ld	—	—	$12422ld
3/15/2026	$875ld	$905ld	$2302ld	—	$1104ld	$1124ld	—	—	$3513ld	$925ld	INF0ld	—	$8838ld
3/22/2026	$2112ld	$1054ld	$706ld	—	$815ld	$617ld	—	—	$4410ld	$875ld	$459ld	—	$7048ld
3/29/2026	$1133ld	$675ld	$1083ld	—	$655ld	$546ld	—	—	$369ld	$556ld	$3111ld	—	$5548ld
4/5/2026	$81⚠4ld	$67⚠5ld	$1132ld	—	$487ld	$556ld	—	—	$56⚠6ld	$29⚠8ld	$48⚠7ld	—	$5545ld
4/12/2026	$86⚠4ld	INF⚠0ld	$3491ld	$117⚠3ld	$87⚠4ld	$66⚠5ld	$42⚠8ld	$1201ld	$118⚠3ld	$57⚠6ld	$1732ld	—	$9637ld
4/19/2026	$160⚠2ld	$136⚠3ld	$874ld	$65⚠6ld	$344⚠1ld	$341⚠1ld	$1313ld	$616ld	$106⚠3ld	$35⚠10ld	$374⚠1ld	INF0ld	$10440ld
4/26/2026★	INF0ld	INF0ld	INF0ld	INF0ld	$29⚠4ld	INF0ld	INF0ld	$1081ld	$58⚠2ld	INF0ld	$42⚠3ld	INF0ld	$13810ld
LIFETIME	$133	$123	$116	$95	$86	$82	$77	$74	$70	$70	$65	—	$90

Trend: Blended CS CPL expanded from ~$78 (1/4) → ~$138 (4/26). Best (≤$80): Raleigh · Central Jersey · Roanoke · Greenville · Fayetteville. Needs attention (>$100): Youngstown · Lancaster · Wichita.

Normalized Leads/Client/Week — Blended CS (leads ÷ spend÷$375)

Improving (more leads/client) Declining Norm. leads/client/wk 1.0 = one lead per $375 spend · higher = better

Weekly Lead Count Pivot — raw leads per client · blended column normalized to $375/wk

Week ending (Sun)	Youngstown 20 total lds	Lancaster 52 total lds	Wichita 52 total lds	Charlotte 9 total lds	Portland 36 total lds	Springfield 55 total lds	Raleigh 11 total lds	Central Jersey 8 total lds	Roanoke 67 total lds	Greenville 64 total lds	Fayetteville 33 total lds	Indianapolis 0 total lds	Blended all CS
1/4/2026	—	5leads	1leads	—	—	—	—	—	—	—	—	—	4.86ld
1/11/2026	—	4leads	2leads	—	—	—	—	—	—	—	—	—	3.26ld
1/18/2026	—	1leads	5leads	—	—	—	—	—	—	—	—	—	2.06ld
1/25/2026	—	4leads	6leads	—	—	—	—	—	—	—	—	—	4.510ld
2/1/2026	—	2leads	2leads	—	—	3leads	—	—	2leads	—	—	—	2.49ld
2/8/2026	—	4leads	7leads	—	—	6leads	—	—	1leads	1leads	—	—	4.519ld
2/15/2026	—	6leads	5leads	—	—	6leads	—	—	4leads	5leads	—	—	4.426ld
2/22/2026	—	1leads	1leads	—	—	5leads	—	—	4leads	9leads	—	—	3.220ld
3/1/2026	—	1leads	4leads	—	1leads	4leads	—	—	3leads	4leads	—	—	2.817ld
3/8/2026	0leads	2leads	1leads	—	5leads	2leads	—	—	7leads	5leads	—	—	3.022ld
3/15/2026	5leads	5leads	2leads	—	4leads	4leads	—	—	13leads	5leads	0leads	—	4.238ld
3/22/2026	2leads	4leads	6leads	—	5leads	7leads	—	—	10leads	5leads	9leads	—	5.348ld
3/29/2026	3leads	5leads	3leads	—	5leads	6leads	—	—	9leads	6leads	11leads	—	6.848ld
4/5/2026	4⚠leads	5⚠leads	2leads	—	7leads	6leads	—	—	6⚠leads	8⚠leads	7⚠leads	—	6.845ld
4/12/2026	4⚠leads	0⚠leads	1leads	3⚠leads	4⚠leads	5⚠leads	8⚠leads	1leads	3⚠leads	6⚠leads	2leads	—	3.937ld
4/19/2026	2⚠leads	3⚠leads	4leads	6⚠leads	1⚠leads	1⚠leads	3leads	6leads	3⚠leads	10⚠leads	1⚠leads	0leads	3.640ld
4/26/2026★	0leads	0leads	0leads	0leads	4⚠leads	0leads	0leads	1leads	2⚠leads	0leads	3⚠leads	0leads	2.710ld
LIFETIME	20ld	52ld	52ld	9ld	36ld	55ld	11ld	8ld	67ld	64ld	33ld	0ld	4.2

Trend: Normalized leads/client declined from 4.8 (1/4) → 2.7 (4/26). Top performers: Fayetteville (5.8) · Greenville (5.4) · Roanoke (5.4) · Central Jersey (5.0) · Raleigh (4.9).

12 active Concrete Leveling clients · 2026 YTD · ★ = current partial week · leads src: GHL Leads Transferred (non-pending outcomes only) · Meta API leads shown for comparison only

Week-over-Week Δ CPL % — Blended CL

Spike (CPL worsened) Compression (CPL improved) Trend line

Weekly CPL Pivot — by client (worst → best)

Week ending (Sun)	Amarillo $51 · 76ld	Omaha $45 · 132ld	Greenville $44 · 137ld	Denver $43 · 121ld	Monroe $41 · 55ld	Charlotte $41 · 55ld	Manassas $40 · 5ld	San Antonio $32 · 126ld	Rapid City $16 · 58ld	Minneapolis $16 · 61ld	Indianapolis $16 · 65ld	Sioux Falls $14 · 71ld	Blended all CL
1/4/2026	—	INF0ld	$3041ld	$3021ld	—	—	—	—	—	—	—	—	$4562ld
1/11/2026	—	$914ld	$1263ld	$458ld	—	—	—	—	—	—	—	—	$7415ld
1/18/2026	—	$5271ld	$916ld	$1314ld	—	—	—	—	—	—	—	—	$14511ld
1/25/2026	—	$686ld	$835ld	$984ld	—	—	—	—	—	—	—	—	$8115ld
2/1/2026	—	$1882ld	$547ld	$934ld	—	—	—	—	$01ld	—	—	$01ld	$7515ld
2/8/2026	$595ld	$429ld	$439ld	$934ld	—	—	—	$556ld	$0⚠4ld	—	—	$0⚠3ld	$4440ld
2/15/2026	$3112ld	$666ld	$449ld	$508ld	—	—	—	$3910ld	—	—	—	$0⚠2ld	$4247ld
2/22/2026	$606ld	$934ld	$735ld	$3810ld	—	—	—	$3710ld	$0⚠8ld	—	—	$0⚠4ld	$3947ld
3/1/2026	$1192ld	$367ld	$654ld	$624ld	—	—	—	$318ld	$01ld	—	—	$01ld	$4627ld
3/8/2026	$547ld	$626ld	$3810ld	$527ld	INF0ld	INF0ld	—	$2117ld	—	—	—	$0⚠2ld	$4649ld
3/15/2026	$756ld	$2816ld	$1533ld	$4510ld	$3214ld	$1612ld	—	$766ld	$0⚠3ld	—	—	$01ld	$4171ld
3/22/2026	$3211ld	$596ld	$409ld	$2216ld	$2613ld	$487ld	—	$2515ld	$0⚠4ld	—	—	—	$3081ld
3/29/2026	$536ld	$1917ld	$2215ld	$1521ld	$645ld	$2712ld	—	$1522ld	$0⚠6ld	—	$0⚠4ld	—	$21108ld
4/5/2026	$408ld	$17⚠13ld	$17⚠19ld	$14⚠5ld	$56⚠6ld	$33⚠7ld	—	$2215ld	$23⚠8ld	$2061ld	$11⚠19ld	$9⚠21ld	$22122ld
4/12/2026	$49⚠7ld	$25⚠14ld	$21⚠17ld	$1715ld	$106⚠3ld	$47⚠6ld	—	$43⚠8ld	$34⚠9ld	$1515ld	$14⚠26ld	$18⚠19ld	$25139ld
4/19/2026	$66⚠5ld	$21⚠16ld	$28⚠12ld	—	$39⚠10ld	$37⚠11ld	INF0ld	$38⚠9ld	$3310ld	$13⚠33ld	$27⚠13ld	$21⚠16ld	$27135ld
4/26/2026★	$1051ld	$22⚠5ld	$36⚠3ld	—	$27⚠4ld	INF0ld	$26⚠5ld	INF0ld	$28⚠4ld	$9⚠12ld	$34⚠3ld	$1101ld	$3138ld
LIFETIME	$51	$45	$44	$43	$41	$41	$40	$32	$16	$16	$16	$14	$35

Trend: Blended CL CPL compressed from ~$456 (1/4) → ~$31 (4/26). Best (≤$80): Amarillo · Omaha · Greenville · Denver · Monroe.

Normalized Leads/Client/Week — Blended CL (leads ÷ spend÷$375)

Improving (more leads/client) Declining Norm. leads/client/wk 1.0 = one lead per $375 spend · higher = better

Weekly Lead Count Pivot — raw leads per client · blended column normalized to $375/wk

Week ending (Sun)	Amarillo 76 total lds	Omaha 132 total lds	Greenville 137 total lds	Denver 121 total lds	Monroe 55 total lds	Charlotte 55 total lds	Manassas 5 total lds	San Antonio 126 total lds	Rapid City 58 total lds	Minneapolis 61 total lds	Indianapolis 65 total lds	Sioux Falls 71 total lds	Blended all CL
1/4/2026	—	0leads	1leads	1leads	—	—	—	—	—	—	—	—	0.82ld
1/11/2026	—	4leads	3leads	8leads	—	—	—	—	—	—	—	—	5.115ld
1/18/2026	—	1leads	6leads	4leads	—	—	—	—	—	—	—	—	2.611ld
1/25/2026	—	6leads	5leads	4leads	—	—	—	—	—	—	—	—	4.615ld
2/1/2026	—	2leads	7leads	4leads	—	—	—	—	—	—	—	—	5.015ld
2/8/2026	5leads	9leads	9leads	4leads	—	—	—	6leads	—	—	—	—	8.540ld
2/15/2026	12leads	6leads	9leads	8leads	—	—	—	10leads	—	—	—	—	9.047ld
2/22/2026	6leads	4leads	5leads	10leads	—	—	—	10leads	—	—	—	—	9.547ld
3/1/2026	2leads	7leads	4leads	4leads	—	—	—	8leads	—	—	—	—	8.127ld
3/8/2026	7leads	6leads	10leads	7leads	0leads	0leads	—	17leads	—	—	—	—	8.249ld
3/15/2026	6leads	16leads	3leads	10leads	14leads	12leads	—	6leads	—	—	—	—	9.271ld
3/22/2026	11leads	6leads	9leads	16leads	13leads	7leads	—	15leads	—	—	—	—	12.481ld
3/29/2026	6leads	17leads	15leads	21leads	5leads	12leads	—	22leads	—	—	—	—	17.9108ld
4/5/2026	8leads	13⚠leads	19⚠leads	5⚠leads	6⚠leads	7⚠leads	—	15leads	8⚠leads	1leads	19⚠leads	21⚠leads	17.4122ld
4/12/2026	7⚠leads	14⚠leads	17⚠leads	15leads	3⚠leads	6⚠leads	—	8⚠leads	9⚠leads	15leads	26⚠leads	19⚠leads	15.1139ld
4/19/2026	5⚠leads	16⚠leads	12⚠leads	—	10⚠leads	11⚠leads	0leads	9⚠leads	10leads	33⚠leads	13⚠leads	16⚠leads	13.9135ld
4/26/2026★	1leads	5⚠leads	3⚠leads	—	4⚠leads	0leads	5⚠leads	0leads	4⚠leads	12⚠leads	3⚠leads	1leads	11.938ld
LIFETIME	76ld	132ld	137ld	121ld	55ld	55ld	5ld	126ld	58ld	61ld	65ld	71ld	10.8

Trend: Normalized leads/client improved from 0.8 (1/4) → 11.9 (4/26). Top performers: Sioux Falls (27.3) · Indianapolis (24.0) · Minneapolis (23.8) · Rapid City (23.4) · San Antonio (11.9).

No active Foundation Repair clients with ad data yet.

⚠ Data freshness warning: last sync 2026-04-21 (3d ago) — may be stale

1 active Concrete Flatwork clients · 2026 YTD · ★ = current partial week · leads src: GHL Leads Transferred (non-pending outcomes only) · Meta API leads shown for comparison only

Week-over-Week Δ CPL % — Blended CF

Spike (CPL worsened) Compression (CPL improved) Trend line

Weekly CPL Pivot — by client (worst → best)

Week ending (Sun)	Fargo $46 · 21ld	Blended all CF
3/22/2026	INF0ld	—
3/29/2026	$1813ld	$1813ld
4/5/2026	$564ld	$564ld
4/12/2026	INF0ld	—
4/19/2026	$70⚠4ld	$704ld
4/26/2026★	INF0ld	—
LIFETIME	$46	$46

Trend: Blended CF CPL expanded from ~$18 (3/29) → ~$70 (4/19). Best (≤$80): Fargo.

EyeFly — YTD WoW CPL & Leads

Week-over-Week Δ CPL % — Blended CS

Weekly CPL Pivot — by client (worst → best)

Normalized Leads/Client/Week — Blended CS (leads ÷ spend÷$375)

Weekly Lead Count Pivot — raw leads per client · blended column normalized to $375/wk

Week-over-Week Δ CPL % — Blended CL

Weekly CPL Pivot — by client (worst → best)

Normalized Leads/Client/Week — Blended CL (leads ÷ spend÷$375)

Weekly Lead Count Pivot — raw leads per client · blended column normalized to $375/wk

Week-over-Week Δ CPL % — Blended CF

Weekly CPL Pivot — by client (worst → best)

Normalized Leads/Client/Week — Blended CF (leads ÷ spend÷$375)

Weekly Lead Count Pivot — raw leads per client · blended column normalized to $375/wk

Week ending (Sun)	Fargo 21 total lds	Blended all CF
3/22/2026	0leads	0.00ld
3/29/2026	13leads	20.513ld
4/5/2026	4leads	6.74ld
4/12/2026	0leads	0.00ld
4/19/2026	4⚠leads	5.34ld
4/26/2026★	0leads	0.00ld
LIFETIME	21ld	8.1