EyeFly — YTD WoW CPL & Leads

Last updated: 2026-04-29 00:34 UTC
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CPL scale (lower = better): ≤$40 $40–60 $60–80 $80–100 $100–130 $130–170 $170–230 >$230 INF no activity
38 data discrepancies detected: 38 ⚠ LEAD_DELTA (sheet vs Meta count differs ≥2) — hover flagged cells for detail. Sheet = GHL non-pending outcomes. Meta = all form fills / messaging starts.

13 active Crawl Space clients · 2026 YTD · ★ = current partial week · leads src: GHL Leads Transferred (non-pending outcomes only) · Meta API leads shown for comparison only

Week-over-Week Δ CPL % — Blended CS

Spike (CPL worsened) Compression (CPL improved) Trend line

Weekly CPL Pivot — by client (worst → best)

Week
ending (Sun)		 Youngstown
$137 · 24ld		 Wichita
$112 · 57ld		 Lancaster
$110 · 61ld		 South Jersey
$97 · 7ld		 Indianapolis
$92 · 7ld		 Portland
$83 · 41ld		 Springfield
$78 · 62ld		 Central Jersey
$70 · 13ld		 Fayetteville
$69 · 36ld		 Roanoke
$67 · 75ld		 Raleigh
$66 · 18ld		 Greenville
$65 · 74ld		 Charlotte
$54 · 22ld		 Blended
all CS
1/4/2026 — $2381ld $465ld — — — — — — — — — — $786ld
1/11/2026 — $1722ld $874ld — — — — — — — — — — $1156ld
1/18/2026 — $1115ld $5681ld — — — — — — — — — — $1876ld
1/25/2026 — $666ld $1084ld — — — — — — — — — — $8310ld
2/1/2026 — $1842ld $1962ld — — — $1033ld — — $1742ld — — — $1579ld
2/8/2026 — $537ld $954ld — — — $626ld — — $3831ld — $871ld — $8419ld
2/15/2026 — $805ld $656ld — — — $656ld — — $1004ld — $1255ld — $8526ld
2/22/2026 — $3801ld $3831ld — — — $795ld — — $1044ld — $829ld — $11520ld
3/1/2026 — $944ld $4861ld — — $2881ld $944ld — — $1343ld — $914ld — $13517ld
3/8/2026 INF0ld $3661ld $2082ld — — $955ld $1832ld — — $557ld — $785ld — $12422ld
3/15/2026 $875ld $2302ld $905ld — — $1104ld $1124ld — INF0ld $3513ld — $925ld — $8838ld
3/22/2026 $2112ld $706ld $1054ld — — $815ld $617ld — $459ld $4410ld — $875ld — $7048ld
3/29/2026 $1133ld $1083ld $675ld — — $655ld $546ld — $3111ld $369ld — $556ld — $5548ld
4/5/2026 $81⚠4ld $1132ld $67⚠5ld — — $487ld $556ld — $48⚠7ld $56⚠6ld — $29⚠8ld — $5545ld
4/12/2026 $86⚠4ld $3491ld INF⚠0ld INF⚠0ld — $87⚠4ld $66⚠5ld $1201ld $1732ld $118⚠3ld $42⚠8ld $57⚠6ld $117⚠3ld $10637ld
4/19/2026 $160⚠2ld $874ld $136⚠3ld $17⚠4ld INF0ld $344⚠1ld $341⚠1ld $616ld $374⚠1ld $106⚠3ld $1313ld $35⚠10ld $56⚠7ld $9445ld
4/26/2026 $152⚠4ld $944ld $54⚠7ld INF0ld $95⚠4ld $458ld $934ld $122⚠3ld $99⚠4ld $626ld $64⚠6ld $75⚠5ld $46⚠8ld $7863ld
5/3/2026★ INF0ld $671ld $322ld $11⚠3ld $19⚠3ld $611ld $213ld $21⚠3ld $35⚠2ld $16⚠4ld $651ld $13⚠5ld $16⚠4ld $2832ld
LIFETIME $137 $112 $110 $97 $92 $83 $78 $70 $69 $67 $66 $65 $54 $83
Trend: Blended CS CPL compressed from ~$78 (1/4) → ~$28 (5/3). Best (≤$80): Springfield · Central Jersey · Fayetteville · Roanoke · Raleigh. Needs attention (>$100): Youngstown · Wichita · Lancaster.