EyeFly — WoW CPL by Niche

13 active Crawl Space clients · 2026 YTD · ★ = current partial week · leads src: GHL Leads Transferred (non-pending outcomes only) · Meta API leads shown for comparison only

Week-over-Week Δ CPL % — Blended CS

Spike (CPL worsened) Compression (CPL improved) Trend line

Weekly CPL Pivot — by client (worst → best)

Week ending (Sun)	Youngstown $145 · 25ld	Indianapolis $142 · 7ld	South Jersey $132 · 7ld	Lancaster $107 · 66ld	Wichita $100 · 67ld	Portland $91 · 41ld	Central Jersey $90 · 14ld	Raleigh $84 · 18ld	Springfield $83 · 63ld	Fayetteville $72 · 39ld	Roanoke $70 · 76ld	Greenville $69 · 74ld	Charlotte $69 · 22ld	Blended all CS
1/4/2026	—	—	—	$76⚠3ld	$79⚠3ld	—	—	—	—	—	—	—	—	$786ld
1/11/2026	—	—	—	$35⚠10ld	$38⚠9ld	—	—	—	—	—	—	—	—	$3619ld
1/18/2026	—	—	—	$5681ld	$1115ld	—	—	—	—	—	—	—	—	$1876ld
1/25/2026	—	—	—	$1084ld	$666ld	—	—	—	—	—	—	—	—	$8310ld
2/1/2026	—	—	—	$1962ld	$1842ld	—	—	—	$1033ld	—	$1742ld	—	—	$1579ld
2/8/2026	—	—	—	$954ld	$537ld	—	—	—	$626ld	—	$3831ld	$871ld	—	$8419ld
2/15/2026	—	—	—	$656ld	$805ld	—	—	—	$656ld	—	$1004ld	$1255ld	—	$8526ld
2/22/2026	—	—	—	$3831ld	$3801ld	—	—	—	$795ld	—	$1044ld	$829ld	—	$11520ld
3/1/2026	—	—	—	$4861ld	$944ld	$2881ld	—	—	$944ld	—	$1343ld	$914ld	—	$13517ld
3/8/2026	INF0ld	—	—	$2082ld	$3661ld	$955ld	—	—	$1832ld	—	$557ld	$785ld	—	$12422ld
3/15/2026	$875ld	—	—	$905ld	$2302ld	$1104ld	—	—	$1124ld	INF0ld	$3513ld	$925ld	—	$8838ld
3/22/2026	$2112ld	—	—	$1054ld	$706ld	$815ld	—	—	$617ld	$459ld	$4410ld	$875ld	—	$7048ld
3/29/2026	$1133ld	—	—	$675ld	$1083ld	$655ld	—	—	$546ld	$3111ld	$369ld	$556ld	—	$5548ld
4/5/2026	$81⚠4ld	—	—	$67⚠5ld	$1132ld	$487ld	—	—	$556ld	$48⚠7ld	$56⚠6ld	$29⚠8ld	—	$5545ld
4/12/2026	$86⚠4ld	—	INF⚠0ld	INF⚠0ld	$3491ld	$87⚠4ld	$1201ld	$42⚠8ld	$66⚠5ld	$1732ld	$118⚠3ld	$57⚠6ld	$117⚠3ld	$10637ld
4/19/2026	$160⚠2ld	INF0ld	$17⚠4ld	$136⚠3ld	$874ld	$344⚠1ld	$616ld	$1313ld	$341⚠1ld	$374⚠1ld	$106⚠3ld	$35⚠10ld	$56⚠7ld	$9445ld
4/26/2026	$152⚠4ld	$95⚠4ld	INF0ld	$54⚠7ld	$944ld	$458ld	$122⚠3ld	$64⚠6ld	$934ld	$100⚠4ld	$626ld	$75⚠5ld	$46⚠8ld	$7863ld
5/3/2026	$4411ld	$116⚠3ld	$87⚠3ld	$1143ld	$169⚠2ld	$342⚠1ld	$89⚠4ld	$342⚠1ld	$884ld	$67⚠5ld	$69⚠5ld	$68⚠5ld	$85⚠4ld	$10941ld
5/10/2026★	INF0ld	INF0ld	INF0ld	INF⚠0ld	INF0ld	INF⚠0ld	INF0ld	INF⚠0ld	INF0ld	INF0ld	INF0ld	INF⚠0ld	INF⚠0ld	—
LIFETIME	$145	$142	$132	$107	$100	$91	$90	$84	$83	$72	$70	$69	$69	$88

Trend: Blended CS CPL expanded from ~$78 (1/4) → ~$109 (5/3). Best (≤$80): Fayetteville · Roanoke · Greenville · Charlotte. Needs attention (>$100): Youngstown · Indianapolis · South Jersey · Lancaster · Wichita.

Normalized Leads/Client/Week — Blended CS (leads ÷ spend÷$375)

Improving (more leads/client) Declining Norm. leads/client/wk 1.0 = one lead per $375 spend · higher = better

Weekly Lead Count Pivot — raw leads per client · blended column normalized to $375/wk

Week ending (Sun)	Youngstown 25 total lds	Indianapolis 7 total lds	South Jersey 7 total lds	Lancaster 66 total lds	Wichita 67 total lds	Portland 41 total lds	Central Jersey 14 total lds	Raleigh 18 total lds	Springfield 63 total lds	Fayetteville 39 total lds	Roanoke 76 total lds	Greenville 74 total lds	Charlotte 22 total lds	Blended all CS
1/4/2026	—	—	—	3⚠leads	3⚠leads	—	—	—	—	—	—	—	—	4.86ld
1/11/2026	—	—	—	10⚠leads	9⚠leads	—	—	—	—	—	—	—	—	10.319ld
1/18/2026	—	—	—	1leads	5leads	—	—	—	—	—	—	—	—	2.06ld
1/25/2026	—	—	—	4leads	6leads	—	—	—	—	—	—	—	—	4.510ld
2/1/2026	—	—	—	2leads	2leads	—	—	—	3leads	—	2leads	—	—	2.49ld
2/8/2026	—	—	—	4leads	7leads	—	—	—	6leads	—	1leads	1leads	—	4.519ld
2/15/2026	—	—	—	6leads	5leads	—	—	—	6leads	—	4leads	5leads	—	4.426ld
2/22/2026	—	—	—	1leads	1leads	—	—	—	5leads	—	4leads	9leads	—	3.220ld
3/1/2026	—	—	—	1leads	4leads	1leads	—	—	4leads	—	3leads	4leads	—	2.817ld
3/8/2026	0leads	—	—	2leads	1leads	5leads	—	—	2leads	—	7leads	5leads	—	3.022ld
3/15/2026	5leads	—	—	5leads	2leads	4leads	—	—	4leads	0leads	13leads	5leads	—	4.238ld
3/22/2026	2leads	—	—	4leads	6leads	5leads	—	—	7leads	9leads	10leads	5leads	—	5.348ld
3/29/2026	3leads	—	—	5leads	3leads	5leads	—	—	6leads	11leads	9leads	6leads	—	6.848ld
4/5/2026	4⚠leads	—	—	5⚠leads	2leads	7leads	—	—	6leads	7⚠leads	6⚠leads	8⚠leads	—	6.845ld
4/12/2026	4⚠leads	—	0⚠leads	0⚠leads	1leads	4⚠leads	1leads	8⚠leads	5⚠leads	2leads	3⚠leads	6⚠leads	3⚠leads	3.537ld
4/19/2026	2⚠leads	0leads	4⚠leads	3⚠leads	4leads	1⚠leads	6leads	3leads	1⚠leads	1⚠leads	3⚠leads	10⚠leads	7⚠leads	4.045ld
4/26/2026	4⚠leads	4⚠leads	0leads	7⚠leads	4leads	8leads	3⚠leads	6⚠leads	4leads	4⚠leads	6leads	5⚠leads	8⚠leads	4.863ld
5/3/2026	1leads	3⚠leads	3⚠leads	3leads	2⚠leads	1⚠leads	4⚠leads	1⚠leads	4leads	5⚠leads	5⚠leads	5⚠leads	4⚠leads	3.441ld
5/10/2026★	0leads	0leads	0leads	0⚠leads	0leads	0⚠leads	0leads	0⚠leads	0leads	0leads	0leads	0⚠leads	0⚠leads	0.00ld
LIFETIME	25ld	7ld	7ld	66ld	67ld	41ld	14ld	18ld	63ld	39ld	76ld	74ld	22ld	4.2

Trend: Normalized leads/client declined from 4.8 (1/4) → 0.0 (5/10). Top performers: Charlotte (5.4) · Greenville (5.4) · Roanoke (5.3) · Fayetteville (5.2) · Springfield (4.5).

12 active Concrete Leveling clients · 2026 YTD · ★ = current partial week · leads src: GHL Leads Transferred (non-pending outcomes only) · Meta API leads shown for comparison only

Week-over-Week Δ CPL % — Blended CL

Spike (CPL worsened) Compression (CPL improved) Trend line

Weekly CPL Pivot — by client (worst → best)

Week ending (Sun)	Amarillo $55 · 82ld	Greenville $42 · 160ld	Omaha $41 · 160ld	Denver $40 · 128ld	Charlotte $39 · 74ld	Monroe $38 · 78ld	San Antonio $31 · 148ld	Manassas $23 · 37ld	Rapid City $20 · 81ld	Indianapolis $18 · 96ld	Sioux Falls $16 · 104ld	Minneapolis $11 · 124ld	Blended all CL
1/4/2026	—	$3041ld	$3061ld	$3021ld	—	—	—	—	—	—	—	—	$3043ld
1/11/2026	—	$34⚠11ld	$52⚠7ld	$24⚠15ld	—	—	—	—	—	—	—	—	$3333ld
1/18/2026	—	$916ld	$5271ld	$1314ld	—	—	—	—	—	—	—	—	$14511ld
1/25/2026	—	$835ld	$686ld	$984ld	—	—	—	—	—	—	—	—	$8115ld
2/1/2026	—	$547ld	$1253ld	$934ld	—	—	—	—	$01ld	—	$01ld	—	$7016ld
2/8/2026	$595ld	$439ld	$429ld	$934ld	—	—	$556ld	—	$0⚠4ld	—	$0⚠3ld	—	$4440ld
2/15/2026	$3112ld	$449ld	$666ld	$508ld	—	—	$3910ld	—	—	—	$0⚠2ld	—	$4247ld
2/22/2026	$606ld	$735ld	$934ld	$3810ld	—	—	$3710ld	—	$0⚠8ld	—	$0⚠4ld	—	$3947ld
3/1/2026	$1192ld	$654ld	$367ld	$624ld	—	—	$318ld	—	$01ld	—	$01ld	—	$4627ld
3/8/2026	$547ld	$3810ld	$626ld	$527ld	INF0ld	INF0ld	$2117ld	—	—	—	$0⚠2ld	—	$4649ld
3/15/2026	$756ld	$1533ld	$2816ld	$4510ld	$1612ld	$3214ld	$766ld	—	$0⚠3ld	—	$01ld	—	$4171ld
3/22/2026	$3211ld	$409ld	$596ld	$2216ld	$487ld	$2613ld	$2515ld	—	$0⚠4ld	—	—	—	$3081ld
3/29/2026	$536ld	$2215ld	$1917ld	$1521ld	$2712ld	$645ld	$1522ld	—	$0⚠6ld	$0⚠4ld	—	—	$21108ld
4/5/2026	$408ld	$17⚠19ld	$17⚠13ld	$14⚠5ld	$33⚠7ld	$56⚠6ld	$2215ld	—	$23⚠8ld	$11⚠19ld	$9⚠22ld	$2061ld	$21123ld
4/12/2026	$49⚠7ld	$21⚠17ld	$25⚠14ld	$1715ld	$47⚠6ld	$804ld	$43⚠8ld	—	$34⚠9ld	$14⚠26ld	$18⚠19ld	$1515ld	$25140ld
4/19/2026	$66⚠5ld	$28⚠12ld	$21⚠16ld	—	$37⚠11ld	$39⚠10ld	$38⚠9ld	INF0ld	$3310ld	$21⚠17ld	$21⚠16ld	$13⚠33ld	$26139ld
4/26/2026	$89⚠4ld	$29⚠13ld	$1821ld	—	$30⚠12ld	$18⚠22ld	$2316ld	$15⚠26ld	$21⚠18ld	$18⚠21ld	$1722ld	$845ld	$19220ld
5/3/2026	$1123ld	$68⚠5ld	$49⚠7ld	—	$46⚠7ld	$80⚠4ld	$586ld	$31⚠11ld	$38⚠9ld	$389ld	$31⚠11ld	$3⚠30ld	$34102ld
5/10/2026★	INF0ld	INF⚠0ld	INF⚠0ld	—	INF0ld	INF⚠0ld	INF⚠0ld	INF⚠0ld	INF⚠0ld	INF⚠0ld	INF⚠0ld	—	—
LIFETIME	$55	$42	$41	$40	$39	$38	$31	$23	$20	$18	$16	$11	$32

Trend: Blended CL CPL compressed from ~$304 (1/4) → ~$34 (5/3). Best (≤$80): Amarillo · Greenville · Omaha · Denver · Charlotte.

Normalized Leads/Client/Week — Blended CL (leads ÷ spend÷$375)

Improving (more leads/client) Declining Norm. leads/client/wk 1.0 = one lead per $375 spend · higher = better

Weekly Lead Count Pivot — raw leads per client · blended column normalized to $375/wk

Week ending (Sun)	Amarillo 82 total lds	Greenville 160 total lds	Omaha 160 total lds	Denver 128 total lds	Charlotte 74 total lds	Monroe 78 total lds	San Antonio 148 total lds	Manassas 37 total lds	Rapid City 81 total lds	Indianapolis 96 total lds	Sioux Falls 104 total lds	Minneapolis 124 total lds	Blended all CL
1/4/2026	—	1leads	1leads	1leads	—	—	—	—	—	—	—	—	1.23ld
1/11/2026	—	11⚠leads	7⚠leads	15⚠leads	—	—	—	—	—	—	—	—	11.233ld
1/18/2026	—	6leads	1leads	4leads	—	—	—	—	—	—	—	—	2.611ld
1/25/2026	—	5leads	6leads	4leads	—	—	—	—	—	—	—	—	4.615ld
2/1/2026	—	7leads	3leads	4leads	—	—	—	—	—	—	—	—	5.316ld
2/8/2026	5leads	9leads	9leads	4leads	—	—	6leads	—	—	—	—	—	8.540ld
2/15/2026	12leads	9leads	6leads	8leads	—	—	10leads	—	—	—	—	—	9.047ld
2/22/2026	6leads	5leads	4leads	10leads	—	—	10leads	—	—	—	—	—	9.547ld
3/1/2026	2leads	4leads	7leads	4leads	—	—	8leads	—	—	—	—	—	8.127ld
3/8/2026	7leads	10leads	6leads	7leads	0leads	0leads	17leads	—	—	—	—	—	8.249ld
3/15/2026	6leads	3leads	16leads	10leads	12leads	14leads	6leads	—	—	—	—	—	9.271ld
3/22/2026	11leads	9leads	6leads	16leads	7leads	13leads	15leads	—	—	—	—	—	12.481ld
3/29/2026	6leads	15leads	17leads	21leads	12leads	5leads	22leads	—	—	—	—	—	17.9108ld
4/5/2026	8leads	19⚠leads	13⚠leads	5⚠leads	7⚠leads	6⚠leads	15leads	—	8⚠leads	19⚠leads	22⚠leads	1leads	17.6123ld
4/12/2026	7⚠leads	17⚠leads	14⚠leads	15leads	6⚠leads	4leads	8⚠leads	—	9⚠leads	26⚠leads	19⚠leads	15leads	15.2140ld
4/19/2026	5⚠leads	12⚠leads	16⚠leads	—	11⚠leads	10⚠leads	9⚠leads	0leads	10leads	17⚠leads	16⚠leads	33⚠leads	14.3139ld
4/26/2026	4⚠leads	13⚠leads	21leads	—	12⚠leads	22⚠leads	16leads	26⚠leads	18⚠leads	21⚠leads	22leads	45leads	20.0220ld
5/3/2026	3leads	5⚠leads	7⚠leads	—	7⚠leads	4⚠leads	6leads	11⚠leads	9⚠leads	9leads	11⚠leads	30⚠leads	11.0102ld
5/10/2026★	0leads	0⚠leads	0⚠leads	—	0leads	0⚠leads	0⚠leads	0⚠leads	0⚠leads	0⚠leads	0⚠leads	—	0.00ld
LIFETIME	82ld	160ld	160ld	128ld	74ld	78ld	148ld	37ld	81ld	96ld	104ld	124ld	11.8

Trend: Normalized leads/client declined from 1.2 (1/4) → 0.0 (5/10). Top performers: Minneapolis (35.1) · Sioux Falls (23.7) · Indianapolis (21.3) · Rapid City (18.9) · Manassas (16.4).

No active Foundation Repair clients with ad data yet.

No active Concrete Flatwork clients with ad data yet.

EyeFly — YTD WoW CPL & Leads

Week-over-Week Δ CPL % — Blended CS

Weekly CPL Pivot — by client (worst → best)

Normalized Leads/Client/Week — Blended CS (leads ÷ spend÷$375)

Weekly Lead Count Pivot — raw leads per client · blended column normalized to $375/wk

Week-over-Week Δ CPL % — Blended CL

Weekly CPL Pivot — by client (worst → best)

Normalized Leads/Client/Week — Blended CL (leads ÷ spend÷$375)

Weekly Lead Count Pivot — raw leads per client · blended column normalized to $375/wk