EyeFly — YTD WoW CPL & Leads

Last updated: 2026-05-16 10:05 UTC
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CPL scale (lower = better): ≤$40 $40–60 $60–80 $80–100 $100–130 $130–170 $170–230 >$230 INF no activity
68 data discrepancies detected: 68 ⚠ LEAD_DELTA (sheet vs Meta count differs ≥2) — hover flagged cells for detail. Sheet = GHL non-pending outcomes. Meta = all form fills / messaging starts.

Week-over-Week Δ CPL % — Blended CS

Spike (CPL worsened) Compression (CPL improved) Trend line

Weekly CPL Pivot — by client (worst → best)

Week
ending (Sun)
Youngstown
$142 · 30ld
Lancaster
$108 · 65ld
Wichita
$101 · 72ld
Portland
$99 · 44ld
Central Jersey
$82 · 23ld
South Jersey
$77 · 12ld
Indianapolis
$76 · 18ld
Springfield
$74 · 79ld
Charlotte
$71 · 30ld
Greenville
$71 · 81ld
Roanoke
$69 · 87ld
Fayetteville
$68 · 50ld
Raleigh
$59 · 36ld
Manassas
— · 16ld
Blended
all CS
1/4/2026 $465ld $793ld $588ld
1/11/2026 $507ld $389ld $4316ld
1/18/2026 $5681ld $1115ld $1876ld
1/25/2026 $1084ld $666ld $8310ld
2/1/2026 $1962ld $1842ld $1033ld $1742ld $1579ld
2/8/2026 $954ld $537ld $626ld $871ld $3831ld $8419ld
2/15/2026 $656ld $805ld $656ld $1255ld $1004ld $8526ld
2/22/2026 $3831ld $3801ld $795ld $829ld $1044ld $11520ld
3/1/2026 $4861ld $944ld $2881ld $944ld $914ld $1343ld $13517ld
3/8/2026 INF0ld $2082ld $3661ld $955ld $1832ld $785ld $557ld $12422ld
3/15/2026 $875ld $905ld $2302ld $1104ld $1124ld $925ld $3513ld INF0ld $8838ld
3/22/2026 $2112ld $1054ld $706ld $815ld $617ld $875ld $4410ld $459ld $7048ld
3/29/2026 $1133ld $675ld $1083ld $655ld $546ld $556ld $369ld $3111ld $5548ld
4/5/2026 $814ld $675ld $1132ld $487ld $556ld $298ld $566ld $487ld $5545ld
4/12/2026 $864ld INF0ld $3491ld $874ld $1201ld INF0ld $665ld $1173ld $576ld $1183ld $1732ld $428ld $10637ld
4/19/2026 $1602ld $1363ld $874ld $3441ld $616ld $174ld INF0ld $3411ld $567ld $3510ld $1063ld $3741ld $1313ld $9445ld
4/26/2026 $1524ld $547ld $944ld $458ld $1223ld INF0ld $954ld $934ld $468ld $755ld $626ld $1004ld $646ld $7863ld
5/3/2026 $1473ld $1143ld $1133ld $1712ld $715ld $525ld $438ld $448ld $854ld $497ld $695ld $379ld $864ld $01ld $6767ld
5/10/2026 $1962ld INF0ld $3671ld $3831ld $934ld $73ld $534ld $537ld $954ld $3661ld $557ld $1313ld $3411ld $09ld $7157ld
5/17/2026★ $2871ld $963ld $2921ld $754ld $1112ld $635ld $744ld $724ld $764ld $664ld $754ld $06ld $7542ld
LIFETIME $142 $108 $101 $99 $82 $77 $76 $74 $71 $71 $69 $68 $59 $81
Trend: Blended CS CPL expanded from ~$58 (1/4) → ~$75 (5/17). Best (≤$80): South Jersey · Indianapolis · Springfield · Charlotte · Greenville. Needs attention (>$100): Youngstown · Lancaster · Wichita.