EyeFly — YTD WoW CPL & Leads

Last updated: 2026-04-30 10:05 UTC
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CPL scale (lower = better): ≤$40 $40–60 $60–80 $80–100 $100–130 $130–170 $170–230 >$230 INF no activity
44 data discrepancies detected: 44 ⚠ LEAD_DELTA (sheet vs Meta count differs ≥2) — hover flagged cells for detail. Sheet = GHL non-pending outcomes. Meta = all form fills / messaging starts.

Week-over-Week Δ CPL % — Blended CS

Spike (CPL worsened) Compression (CPL improved) Trend line

Weekly CPL Pivot — by client (worst → best)

Week
ending (Sun)
Youngstown
$136 · 25ld
Indianapolis
$108 · 7ld
Lancaster
$104 · 66ld
South Jersey
$101 · 7ld
Wichita
$97 · 67ld
Portland
$85 · 41ld
Springfield
$79 · 63ld
Central Jersey
$72 · 14ld
Raleigh
$71 · 18ld
Roanoke
$67 · 76ld
Greenville
$66 · 74ld
Fayetteville
$65 · 39ld
Charlotte
$58 · 22ld
Blended
all CS
1/4/2026 $763ld $793ld $786ld
1/11/2026 $3510ld $389ld $3619ld
1/18/2026 $5681ld $1115ld $1876ld
1/25/2026 $1084ld $666ld $8310ld
2/1/2026 $1962ld $1842ld $1033ld $1742ld $1579ld
2/8/2026 $954ld $537ld $626ld $3831ld $871ld $8419ld
2/15/2026 $656ld $805ld $656ld $1004ld $1255ld $8526ld
2/22/2026 $3831ld $3801ld $795ld $1044ld $829ld $11520ld
3/1/2026 $4861ld $944ld $2881ld $944ld $1343ld $914ld $13517ld
3/8/2026 INF0ld $2082ld $3661ld $955ld $1832ld $557ld $785ld $12422ld
3/15/2026 $875ld $905ld $2302ld $1104ld $1124ld $3513ld $925ld INF0ld $8838ld
3/22/2026 $2112ld $1054ld $706ld $815ld $617ld $4410ld $875ld $459ld $7048ld
3/29/2026 $1133ld $675ld $1083ld $655ld $546ld $369ld $556ld $3111ld $5548ld
4/5/2026 $814ld $675ld $1132ld $487ld $556ld $566ld $298ld $487ld $5545ld
4/12/2026 $864ld INF0ld INF0ld $3491ld $874ld $665ld $1201ld $428ld $1183ld $576ld $1732ld $1173ld $10637ld
4/19/2026 $1602ld INF0ld $1363ld $174ld $874ld $3441ld $3411ld $616ld $1313ld $1063ld $3510ld $3741ld $567ld $9445ld
4/26/2026 $1524ld $954ld $547ld INF0ld $944ld $458ld $934ld $1223ld $646ld $626ld $755ld $1004ld $468ld $7863ld
5/3/2026★ $2741ld $543ld $533ld $223ld $872ld $1601ld $424ld $414ld $1711ld $355ld $355ld $295ld $424ld $5341ld
LIFETIME $136 $108 $104 $101 $97 $85 $79 $72 $71 $67 $66 $65 $58 $82
Trend: Blended CS CPL compressed from ~$78 (1/4) → ~$53 (5/3). Best (≤$80): Springfield · Central Jersey · Raleigh · Roanoke · Greenville. Needs attention (>$100): Youngstown · Indianapolis · Lancaster · South Jersey.