EyeFly — YTD WoW CPL & Leads

Last updated: 2026-04-19 20:51 UTC
Niche
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CPL scale (lower = better): ≤$40 $40–60 $60–80 $80–100 $100–130 $130–170 $170–230 >$230 INF no activity

Week-over-Week Δ CPL % — Blended CS

Spike (CPL worsened) Compression (CPL improved) Trend line

Weekly CPL Pivot — by client (worst → best)

Week
ending (Sun)
Wichita
$107 · 55ld
Lancaster
$104 · 60ld
Youngstown
$95 · 26ld
Springfield
$73 · 60ld
Portland
$73 · 40ld
Central Jersey
$72 · 6ld
Charlotte
$68 · 10ld
Raleigh
$66 · 10ld
Roanoke
$61 · 74ld
Greenville
$60 · 71ld
Fayetteville
$57 · 34ld
Indianapolis
— · 0ld
Blended
all CS
1/4/2026 $2381ld $465ld $786ld
1/11/2026 $1722ld $874ld $1156ld
1/18/2026 $1115ld $5681ld $1876ld
1/25/2026 $666ld $1084ld $8310ld
2/1/2026 $1842ld $1962ld $1033ld $1742ld $1579ld
2/8/2026 $537ld $954ld $626ld $3831ld $871ld $8419ld
2/15/2026 $805ld $656ld $656ld $1004ld $1255ld $8526ld
2/22/2026 $3801ld $3831ld $795ld $835ld $6711ld $10023ld
3/1/2026 $944ld $2432ld $944ld $1442ld $815ld $735ld $10422ld
3/8/2026 $3661ld $2082ld $3361ld $1832ld $598ld $3810ld $567ld $8831ld
3/15/2026 $2302ld $568ld $736ld $756ld $1473ld $2916ld $925ld $1012ld $7048ld
3/22/2026 $855ld $845ld $1413ld $489ld $676ld $4410ld $627ld $3711ld $6056ld
3/29/2026 $1083ld $675ld $1702ld $467ld $477ld $467ld $477ld $3410ld $5548ld
4/5/2026 $753ld $675ld $477ld $556ld $428ld $428ld $298ld $487ld $4752ld
4/12/2026 $3491ld $3231ld $695ld $824ld $705ld $602ld $884ld $428ld $1772ld $576ld $1732ld $8940ld
4/19/2026★ $417ld $695ld $1372ld $1382ld $2821ld $784ld $546ld $1582ld $654ld $329ld $1582ld INF0ld $7844ld
LIFETIME $107 $104 $95 $73 $73 $72 $68 $66 $61 $60 $57 $77
Trend: Blended CS CPL expanded from ~$78 (1/4) → ~$78 (4/19). Best (≤$80): Springfield · Portland · Central Jersey · Charlotte · Raleigh. Needs attention (>$100): Wichita · Lancaster.