EyeFly — YTD WoW CPL & Leads

Last updated: 2026-04-28 00:35 UTC
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CPL scale (lower = better): ≤$40 $40–60 $60–80 $80–100 $100–130 $130–170 $170–230 >$230 INF no activity
36 data discrepancies detected: 36 ⚠ LEAD_DELTA (sheet vs Meta count differs ≥2) — hover flagged cells for detail. Sheet = GHL non-pending outcomes. Meta = all form fills / messaging starts.

13 active Crawl Space clients · 2026 YTD · ★ = current partial week · leads src: GHL Leads Transferred (non-pending outcomes only) · Meta API leads shown for comparison only

Week-over-Week Δ CPL % — Blended CS

Spike (CPL worsened) Compression (CPL improved) Trend line

Weekly CPL Pivot — by client (worst → best)

Week
ending (Sun)		 Youngstown
$121 · 24ld		 Indianapolis
$121 · 4ld		 Wichita
$111 · 56ld		 Lancaster
$109 · 60ld		 South Jersey
$86 · 6ld		 Portland
$81 · 40ld		 Springfield
$79 · 59ld		 Central Jersey
$75 · 10ld		 Fayetteville
$67 · 34ld		 Roanoke
$67 · 72ld		 Greenville
$66 · 70ld		 Raleigh
$59 · 17ld		 Charlotte
$56 · 18ld		 Blended
all CS
1/4/2026 — — $2381ld $465ld — — — — — — — — — $786ld
1/11/2026 — — $1722ld $874ld — — — — — — — — — $1156ld
1/18/2026 — — $1115ld $5681ld — — — — — — — — — $1876ld
1/25/2026 — — $666ld $1084ld — — — — — — — — — $8310ld
2/1/2026 — — $1842ld $1962ld — — $1033ld — — $1742ld — — — $1579ld
2/8/2026 — — $537ld $954ld — — $626ld — — $3831ld $871ld — — $8419ld
2/15/2026 — — $805ld $656ld — — $656ld — — $1004ld $1255ld — — $8526ld
2/22/2026 — — $3801ld $3831ld — — $795ld — — $1044ld $829ld — — $11520ld
3/1/2026 — — $944ld $4861ld — $2881ld $944ld — — $1343ld $914ld — — $13517ld
3/8/2026 INF0ld — $3661ld $2082ld — $955ld $1832ld — — $557ld $785ld — — $12422ld
3/15/2026 $875ld — $2302ld $905ld — $1104ld $1124ld — INF0ld $3513ld $925ld — — $8838ld
3/22/2026 $2112ld — $706ld $1054ld — $815ld $617ld — $459ld $4410ld $875ld — — $7048ld
3/29/2026 $1133ld — $1083ld $675ld — $655ld $546ld — $3111ld $369ld $556ld — — $5548ld
4/5/2026 $81⚠4ld — $1132ld $67⚠5ld — $487ld $556ld — $48⚠7ld $56⚠6ld $29⚠8ld — — $5545ld
4/12/2026 $86⚠4ld — $3491ld INF⚠0ld INF⚠0ld $87⚠4ld $66⚠5ld $1201ld $1732ld $118⚠3ld $57⚠6ld $42⚠8ld $117⚠3ld $10637ld
4/19/2026 $160⚠2ld INF0ld $874ld $136⚠3ld $17⚠4ld $344⚠1ld $341⚠1ld $616ld $374⚠1ld $106⚠3ld $35⚠10ld $1313ld $56⚠7ld $9445ld
4/26/2026 $97⚠4ld $69⚠4ld $68⚠4ld $38⚠7ld INF0ld $32⚠8ld $66⚠4ld $87⚠3ld $70⚠4ld $44⚠6ld $53⚠5ld $45⚠6ld $33⚠8ld $5463ld
5/3/2026★ — — — $01ld $0⚠2ld — — — — $01ld $01ld — — $05ld
LIFETIME $121 $121 $111 $109 $86 $81 $79 $75 $67 $67 $66 $59 $56 $83
Trend: Blended CS CPL compressed from ~$78 (1/4) → ~$0 (5/3). Best (≤$80): Springfield · Central Jersey · Fayetteville · Roanoke · Greenville. Needs attention (>$100): Youngstown · Indianapolis · Wichita · Lancaster.