EyeFly — WoW CPL by Niche

12 active Crawl Space clients · 2026 YTD · ★ = current partial week · leads src: GHL Leads Transferred (non-pending outcomes only) · Meta API leads shown for comparison only

Week-over-Week Δ CPL % — Blended CS

Spike (CPL worsened) Compression (CPL improved) Trend line

Weekly CPL Pivot — by client (worst → best)

Week ending (Sun)	Youngstown $132 · 21ld	Lancaster $112 · 58ld	Wichita $111 · 55ld	Indianapolis $103 · 4ld	Central Jersey $86 · 8ld	Portland $85 · 37ld	Springfield $82 · 56ld	Roanoke $71 · 67ld	Greenville $68 · 67ld	Fayetteville $65 · 34ld	Charlotte $55 · 17ld	Raleigh $54 · 17ld	Blended all CS
1/4/2026	—	$465ld	$2381ld	—	—	—	—	—	—	—	—	—	$786ld
1/11/2026	—	$874ld	$1722ld	—	—	—	—	—	—	—	—	—	$1156ld
1/18/2026	—	$5681ld	$1115ld	—	—	—	—	—	—	—	—	—	$1876ld
1/25/2026	—	$1084ld	$666ld	—	—	—	—	—	—	—	—	—	$8310ld
2/1/2026	—	$1962ld	$1842ld	—	—	—	$1033ld	$1742ld	—	—	—	—	$1579ld
2/8/2026	—	$954ld	$537ld	—	—	—	$626ld	$3831ld	$871ld	—	—	—	$8419ld
2/15/2026	—	$656ld	$805ld	—	—	—	$656ld	$1004ld	$1255ld	—	—	—	$8526ld
2/22/2026	—	$3831ld	$3801ld	—	—	—	$795ld	$1044ld	$829ld	—	—	—	$11520ld
3/1/2026	—	$4861ld	$944ld	—	—	$2881ld	$944ld	$1343ld	$914ld	—	—	—	$13517ld
3/8/2026	INF0ld	$2082ld	$3661ld	—	—	$955ld	$1832ld	$557ld	$785ld	—	—	—	$12422ld
3/15/2026	$875ld	$905ld	$2302ld	—	—	$1104ld	$1124ld	$3513ld	$925ld	INF0ld	—	—	$8838ld
3/22/2026	$2112ld	$1054ld	$706ld	—	—	$815ld	$617ld	$4410ld	$875ld	$459ld	—	—	$7048ld
3/29/2026	$1133ld	$675ld	$1083ld	—	—	$655ld	$546ld	$369ld	$556ld	$3111ld	—	—	$5548ld
4/5/2026	$81⚠4ld	$67⚠5ld	$1132ld	—	—	$487ld	$556ld	$56⚠6ld	$29⚠8ld	$48⚠7ld	—	—	$5545ld
4/12/2026	$86⚠4ld	INF⚠0ld	$3491ld	—	$1201ld	$87⚠4ld	$66⚠5ld	$118⚠3ld	$57⚠6ld	$1732ld	$117⚠3ld	$42⚠8ld	$9637ld
4/19/2026	$160⚠2ld	$136⚠3ld	$874ld	INF0ld	$616ld	$344⚠1ld	$341⚠1ld	$106⚠3ld	$35⚠10ld	$374⚠1ld	$56⚠7ld	$1313ld	$10141ld
4/26/2026★	$2481ld	$32⚠6ld	$643ld	$51⚠4ld	$199⚠1ld	$385ld	$1871ld	$952ld	$64⚠3ld	$52⚠4ld	$27⚠7ld	$31⚠6ld	$5543ld
LIFETIME	$132	$112	$111	$103	$86	$85	$82	$71	$68	$65	$55	$54	$85

Trend: Blended CS CPL compressed from ~$78 (1/4) → ~$55 (4/26). Best (≤$80): Roanoke · Greenville · Fayetteville · Charlotte · Raleigh. Needs attention (>$100): Youngstown · Lancaster · Wichita · Indianapolis.

Normalized Leads/Client/Week — Blended CS (leads ÷ spend÷$375)

Improving (more leads/client) Declining Norm. leads/client/wk 1.0 = one lead per $375 spend · higher = better

Weekly Lead Count Pivot — raw leads per client · blended column normalized to $375/wk

Week ending (Sun)	Youngstown 21 total lds	Lancaster 58 total lds	Wichita 55 total lds	Indianapolis 4 total lds	Central Jersey 8 total lds	Portland 37 total lds	Springfield 56 total lds	Roanoke 67 total lds	Greenville 67 total lds	Fayetteville 34 total lds	Charlotte 17 total lds	Raleigh 17 total lds	Blended all CS
1/4/2026	—	5leads	1leads	—	—	—	—	—	—	—	—	—	4.86ld
1/11/2026	—	4leads	2leads	—	—	—	—	—	—	—	—	—	3.26ld
1/18/2026	—	1leads	5leads	—	—	—	—	—	—	—	—	—	2.06ld
1/25/2026	—	4leads	6leads	—	—	—	—	—	—	—	—	—	4.510ld
2/1/2026	—	2leads	2leads	—	—	—	3leads	2leads	—	—	—	—	2.49ld
2/8/2026	—	4leads	7leads	—	—	—	6leads	1leads	1leads	—	—	—	4.519ld
2/15/2026	—	6leads	5leads	—	—	—	6leads	4leads	5leads	—	—	—	4.426ld
2/22/2026	—	1leads	1leads	—	—	—	5leads	4leads	9leads	—	—	—	3.220ld
3/1/2026	—	1leads	4leads	—	—	1leads	4leads	3leads	4leads	—	—	—	2.817ld
3/8/2026	0leads	2leads	1leads	—	—	5leads	2leads	7leads	5leads	—	—	—	3.022ld
3/15/2026	5leads	5leads	2leads	—	—	4leads	4leads	13leads	5leads	0leads	—	—	4.238ld
3/22/2026	2leads	4leads	6leads	—	—	5leads	7leads	10leads	5leads	9leads	—	—	5.348ld
3/29/2026	3leads	5leads	3leads	—	—	5leads	6leads	9leads	6leads	11leads	—	—	6.848ld
4/5/2026	4⚠leads	5⚠leads	2leads	—	—	7leads	6leads	6⚠leads	8⚠leads	7⚠leads	—	—	6.845ld
4/12/2026	4⚠leads	0⚠leads	1leads	—	1leads	4⚠leads	5⚠leads	3⚠leads	6⚠leads	2leads	3⚠leads	8⚠leads	3.937ld
4/19/2026	2⚠leads	3⚠leads	4leads	0leads	6leads	1⚠leads	1⚠leads	3⚠leads	10⚠leads	1⚠leads	7⚠leads	3leads	3.741ld
4/26/2026★	1leads	6⚠leads	3leads	4⚠leads	1⚠leads	5leads	1leads	2leads	3⚠leads	4⚠leads	7⚠leads	6⚠leads	6.843ld
LIFETIME	21ld	58ld	55ld	4ld	8ld	37ld	56ld	67ld	67ld	34ld	17ld	17ld	4.4

Trend: Normalized leads/client improved from 4.8 (1/4) → 6.8 (4/26). Top performers: Raleigh (7.0) · Charlotte (6.8) · Fayetteville (5.8) · Greenville (5.5) · Roanoke (5.3).

12 active Concrete Leveling clients · 2026 YTD · ★ = current partial week · leads src: GHL Leads Transferred (non-pending outcomes only) · Meta API leads shown for comparison only

Week-over-Week Δ CPL % — Blended CL

Spike (CPL worsened) Compression (CPL improved) Trend line

Weekly CPL Pivot — by client (worst → best)

Week ending (Sun)	Amarillo $51 · 77ld	Greenville $43 · 142ld	Denver $43 · 121ld	Omaha $42 · 144ld	Monroe $36 · 66ld	Charlotte $36 · 64ld	San Antonio $30 · 135ld	Manassas $20 · 14ld	Rapid City $16 · 65ld	Indianapolis $14 · 78ld	Minneapolis $13 · 82ld	Sioux Falls $12 · 86ld	Blended all CL
1/4/2026	—	$3041ld	$3021ld	INF0ld	—	—	—	—	—	—	—	—	$4562ld
1/11/2026	—	$1263ld	$458ld	$914ld	—	—	—	—	—	—	—	—	$7415ld
1/18/2026	—	$916ld	$1314ld	$5271ld	—	—	—	—	—	—	—	—	$14511ld
1/25/2026	—	$835ld	$984ld	$686ld	—	—	—	—	—	—	—	—	$8115ld
2/1/2026	—	$547ld	$934ld	$1882ld	—	—	—	—	$01ld	—	—	$01ld	$7515ld
2/8/2026	$595ld	$439ld	$934ld	$429ld	—	—	$556ld	—	$0⚠4ld	—	—	$0⚠3ld	$4440ld
2/15/2026	$3112ld	$449ld	$508ld	$666ld	—	—	$3910ld	—	—	—	—	$0⚠2ld	$4247ld
2/22/2026	$606ld	$735ld	$3810ld	$934ld	—	—	$3710ld	—	$0⚠8ld	—	—	$0⚠4ld	$3947ld
3/1/2026	$1192ld	$654ld	$624ld	$367ld	—	—	$318ld	—	$01ld	—	—	$01ld	$4627ld
3/8/2026	$547ld	$3810ld	$527ld	$626ld	INF0ld	INF0ld	$2117ld	—	—	—	—	$0⚠2ld	$4649ld
3/15/2026	$756ld	$1533ld	$4510ld	$2816ld	$3214ld	$1612ld	$766ld	—	$0⚠3ld	—	—	$01ld	$4171ld
3/22/2026	$3211ld	$409ld	$2216ld	$596ld	$2613ld	$487ld	$2515ld	—	$0⚠4ld	—	—	—	$3081ld
3/29/2026	$536ld	$2215ld	$1521ld	$1917ld	$645ld	$2712ld	$1522ld	—	$0⚠6ld	$0⚠4ld	—	—	$21108ld
4/5/2026	$408ld	$17⚠19ld	$14⚠5ld	$17⚠13ld	$56⚠6ld	$33⚠7ld	$2215ld	—	$23⚠8ld	$11⚠19ld	$2061ld	$9⚠21ld	$22122ld
4/12/2026	$49⚠7ld	$21⚠17ld	$1715ld	$25⚠14ld	$106⚠3ld	$47⚠6ld	$43⚠8ld	—	$34⚠9ld	$14⚠26ld	$1515ld	$18⚠19ld	$25139ld
4/19/2026	$66⚠5ld	$28⚠12ld	—	$21⚠16ld	$39⚠10ld	$37⚠11ld	$38⚠9ld	INF0ld	$3310ld	$21⚠17ld	$13⚠33ld	$21⚠16ld	$26139ld
4/26/2026★	$93⚠2ld	$24⚠8ld	—	$11⚠17ld	$16⚠15ld	$22⚠9ld	$20⚠9ld	$15⚠14ld	$18⚠11ld	$16⚠12ld	$6⚠33ld	$12⚠16ld	$15146ld
LIFETIME	$51	$43	$43	$42	$36	$36	$30	$20	$16	$14	$13	$12	$32

Trend: Blended CL CPL compressed from ~$456 (1/4) → ~$15 (4/26). Best (≤$80): Amarillo · Greenville · Denver · Omaha · Monroe.

Normalized Leads/Client/Week — Blended CL (leads ÷ spend÷$375)

Improving (more leads/client) Declining Norm. leads/client/wk 1.0 = one lead per $375 spend · higher = better

Weekly Lead Count Pivot — raw leads per client · blended column normalized to $375/wk

Week ending (Sun)	Amarillo 77 total lds	Greenville 142 total lds	Denver 121 total lds	Omaha 144 total lds	Monroe 66 total lds	Charlotte 64 total lds	San Antonio 135 total lds	Manassas 14 total lds	Rapid City 65 total lds	Indianapolis 78 total lds	Minneapolis 82 total lds	Sioux Falls 86 total lds	Blended all CL
1/4/2026	—	1leads	1leads	0leads	—	—	—	—	—	—	—	—	0.82ld
1/11/2026	—	3leads	8leads	4leads	—	—	—	—	—	—	—	—	5.115ld
1/18/2026	—	6leads	4leads	1leads	—	—	—	—	—	—	—	—	2.611ld
1/25/2026	—	5leads	4leads	6leads	—	—	—	—	—	—	—	—	4.615ld
2/1/2026	—	7leads	4leads	2leads	—	—	—	—	—	—	—	—	5.015ld
2/8/2026	5leads	9leads	4leads	9leads	—	—	6leads	—	—	—	—	—	8.540ld
2/15/2026	12leads	9leads	8leads	6leads	—	—	10leads	—	—	—	—	—	9.047ld
2/22/2026	6leads	5leads	10leads	4leads	—	—	10leads	—	—	—	—	—	9.547ld
3/1/2026	2leads	4leads	4leads	7leads	—	—	8leads	—	—	—	—	—	8.127ld
3/8/2026	7leads	10leads	7leads	6leads	0leads	0leads	17leads	—	—	—	—	—	8.249ld
3/15/2026	6leads	3leads	10leads	16leads	14leads	12leads	6leads	—	—	—	—	—	9.271ld
3/22/2026	11leads	9leads	16leads	6leads	13leads	7leads	15leads	—	—	—	—	—	12.481ld
3/29/2026	6leads	15leads	21leads	17leads	5leads	12leads	22leads	—	—	—	—	—	17.9108ld
4/5/2026	8leads	19⚠leads	5⚠leads	13⚠leads	6⚠leads	7⚠leads	15leads	—	8⚠leads	19⚠leads	1leads	21⚠leads	17.4122ld
4/12/2026	7⚠leads	17⚠leads	15leads	14⚠leads	3⚠leads	6⚠leads	8⚠leads	—	9⚠leads	26⚠leads	15leads	19⚠leads	15.1139ld
4/19/2026	5⚠leads	12⚠leads	—	16⚠leads	10⚠leads	11⚠leads	9⚠leads	0leads	10leads	17⚠leads	33⚠leads	16⚠leads	14.3139ld
4/26/2026★	2⚠leads	8⚠leads	—	17⚠leads	15⚠leads	9⚠leads	9⚠leads	14⚠leads	11⚠leads	12⚠leads	33⚠leads	16⚠leads	25.3146ld
LIFETIME	77ld	142ld	121ld	144ld	66ld	64ld	135ld	14ld	65ld	78ld	82ld	86ld	11.7

Trend: Normalized leads/client improved from 0.8 (1/4) → 25.3 (4/26). Top performers: Sioux Falls (30.6) · Minneapolis (29.4) · Indianapolis (26.6) · Rapid City (24.1) · Manassas (19.0).

No active Foundation Repair clients with ad data yet.

1 active Concrete Flatwork clients · 2026 YTD · ★ = current partial week · leads src: GHL Leads Transferred (non-pending outcomes only) · Meta API leads shown for comparison only

Week-over-Week Δ CPL % — Blended CF

Spike (CPL worsened) Compression (CPL improved) Trend line

Weekly CPL Pivot — by client (worst → best)

Week ending (Sun)	Fargo $47 · 22ld	Blended all CF
3/22/2026	INF0ld	—
3/29/2026	$1813ld	$1813ld
4/5/2026	$564ld	$564ld
4/12/2026	INF0ld	—
4/19/2026	$70⚠4ld	$704ld
4/26/2026★	$133⚠1ld	$1331ld
LIFETIME	$47	$47

Trend: Blended CF CPL expanded from ~$18 (3/29) → ~$133 (4/26). Best (≤$80): Fargo.

EyeFly — YTD WoW CPL & Leads

Week-over-Week Δ CPL % — Blended CS

Weekly CPL Pivot — by client (worst → best)

Normalized Leads/Client/Week — Blended CS (leads ÷ spend÷$375)

Weekly Lead Count Pivot — raw leads per client · blended column normalized to $375/wk

Week-over-Week Δ CPL % — Blended CL

Weekly CPL Pivot — by client (worst → best)

Normalized Leads/Client/Week — Blended CL (leads ÷ spend÷$375)

Weekly Lead Count Pivot — raw leads per client · blended column normalized to $375/wk

Week-over-Week Δ CPL % — Blended CF

Weekly CPL Pivot — by client (worst → best)

Normalized Leads/Client/Week — Blended CF (leads ÷ spend÷$375)

Weekly Lead Count Pivot — raw leads per client · blended column normalized to $375/wk

Week ending (Sun)	Fargo 22 total lds	Blended all CF
3/22/2026	0leads	0.00ld
3/29/2026	13leads	20.513ld
4/5/2026	4leads	6.74ld
4/12/2026	0leads	0.00ld
4/19/2026	4⚠leads	5.34ld
4/26/2026★	1⚠leads	2.81ld
LIFETIME	22ld	8.0